Twinning tourism promoting cultural heritage

Herceg novi, Montenegro

The international conference "Strategic Tourism Development Based on the Valorization of Cultural Heritage" gathered in Herceg Novi participants from Slovenia, Croatia, Bosnia and Herzegovina, Poland, Spain, Slovakia, Germany and Montenegro, as well as representatives of the European Association for Local Democracy (ALDA).

The conference was dedicated to present examples of good practice of valuing cultural heritage in European cities and was held within the project " Culture Twinning: Twinning Tourism Promoting Cultural Heritage". The organizer was the Secretariat for Tourism, Economic Development and Entrepreneurship of the Municipality of Herceg Novi in cooperation with the local Tourist Organization.


The conference presented examples of good practice of the partners involved in the project as well as the challenges local governments face when it comes to the protection of cultural heritage. The participants were introduced to Herceg Novi's cultural heritage, studying the protection of cultural assets, as well as the cross-border project "Fortress ReInvented", which is being implemented, and the result will be the introduction of digital technologies at Kanli Kula in order to improve its tourist valorisation.

In addition to participants from partner cities, the conference was attended by representatives of state bodies, local self-governments, tourist organizations, NGOs and the media.

After the conference, participants from the European countries had the opportunity to visit Kanli Kula, Forte Mare, Stari grad and the City Museum and during the visit to get acquainted with the cultural heritage and potentials of Herceg Novi.

Next event

Next event will be held in June 2019 in Novo mesto, Slovenia.

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